Against a backdrop of mixed reactions to the new program, Kesh Patel, Strategic Partnership lead for Google's local channel sales division, characterized it as continued evolution into the multiscreen world that's a far cry from the one AdWords...
Hopefully you will now think more deeply about Google's strategic ambitions and try to see the bigger picture. The outcome will be a continuation of this current process until Google is happy that they have a link graph clear enough for them to...
This partnership includes a strategic investment in Klout by Bing aimed at strengthening social influence data on both company's platforms. Usually quiet about strategic plans, both companies are announcing proudly there will be more information...
Because of the huge market potential, Chinese search giant Baidu has been making strategic moves to gain market share in this space. It remains to be seen if the collaboration will extend into an offering for advertisers at this point but Baidu is...
The company's search sales have evidently steadied after falling 27 percent year-over-year in 2011 Q4 due to the immediate impact of a new strategic partnership with with Microsoft. Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent...
While many posts have been written that address change in particular reference to Google, little has been said about how these strategic changes by Google are a result of, and indeed further catalyst to, convergence and collaboration.
When our YouTube rep started working closely with me about how to reshape our existing video assets, and demonstrated some best case scenarios to successfully leverage the finer points of YouTube’s emerging product lines, I knew I had the best...
However, Yahoo's primary focus right now is its ongoing strategic review - which could result in a sale of the company in part or whole. Its ad network alliance with Microsoft and AOL aims to bring in new sources of advertiser demand, while its...
In this strategic alliance, Acquisio will be able to offer retailers automated feed management tools that work in tandem with their search and social media advertising campaigns, whilst Channnel Intelligence will be able to offer automated PPC bid...
Now we are pleased to announce that the services of our strategic partner Yandex will appear on a wide range of smartphones supporting Windows Phone," says Anna Kulashova, Director of Mobile Carriers and Service Providers Development at Microsoft.
Rich Skrenta, CEO of Blekko, told Search Engine Watch that Yandex has joined as a strategic investor meaning that they may provide resources to the developing search engine. However, the partnership is not a means for Yandex to gain traction in the...
Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social. This partnership will have a turbo-charging effect not only on our agency services...
For companies with a good budget, form a partnership with an industry group or association for a special project. Consider a partnership with another site, such as a retailer, blogger, or community site.
Facebook has brought on Sarah Personette, formerly of Starcom, who previously worked with strategic planning for Minute-Maid and Coca-Cola; both Minute-Maid and Coca-Cola are major Facebook advertisers.
Rakuten, Japan's largest e-commerce company, and Baidu announced a strategic partnership in January 2010 to invest $50 million over three years to build a new online retail site that launched in October the same year called Lekutian.
We have a strategic partnership," says Unkel TechCrunch noted. Most of that is still search advertising, but about $200 million is display, according to the employee, and that portion is growing quickly".
With the U.S.holiday shopping stampede commencing in approximately 36 hours, tech savvy New Yorkers could develop a strategic advantage in the competition for deal-nabbing. After connecting, the two quickly agreed to a partnership and began...
One key strategic advantage of user generated content is that it delivers a lot of search engine optimization (SEO) benefits, something OpenTable was keen to maximize. Their response was that actually, such a partnership, was quite the reverse in...
The merged entity will be focusing on the strategic development of the BLiNQ Ad Manager (BAM) system, BLiNQ said in a company statement. This partnership enables us to vastly accelerate our go-to-market readiness and reach," said Peter Daboll, Ace...
With Western markets maturing, Yahoo also invested in expanding its presence in emerging markets - Asia in particular - by entering a strategic content-and-maps partnership with Nokia and by purchasing Indonesian Koprol, the equivalent of Asia's...
