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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    This partnership will help open the competition in digital marketing and will facilitate global networking. Although this partnership doesn't cover text-based contextual advertising and is only relative to display advertising, the refined ad match...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    AP issued a press release that said the new partnership would create the "broadest offering of video news available anywhere. We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for...

  3. 3 Mobile Marketing Must Haves for the Holiday Season

    A recent study conducted by xAd in partnership with Nielsen, found that 83 percent of mobile users are more likely to engage with advertising that is relevant to their current search needs and their expectations of proximity.

  4. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    Last year we witnessed Google’s push to integrate social results into its SERP’s (and the newly launched Search Plus Your World update) and the Facebook-Bing partnership. Advertisers will start measuring their Facebook Ads campaigns based on...

  5. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    During August, Facebook's partnership with Nielsen culminated with a new so-called Gross Rating Point for online advertisers. One year ago, it launched an ill-fated local ads platform called Stamp Calendar, ClicZ notes.

  6. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    According to the study in partnership with Nielsen, search plays a significant role in the overall engagement on the Internet at 80 percent as Filipinos go online for leisure and entertainment activities from listening to international music (68...

  7. Search Marketing Guide to Naver, Korea's Most Popular Search Engine

    Content Network Advertisement: Similar to Google AdSense, Naver also has a strong partnership with other portals and relevant websites. This 12-year-old Korean search engine and portal dominates the pocketbooks of advertisers, having taken in a...

  8. Kenshoo Scales Up With Experian Hitwise, Demandware/NetSuite Deals, New Kenshoo CCO Offering

    Experian Hitwise Partnership for Kenshoo Search The partnership aims at providing better word targeting for campaigns across multiple channels for Experian Hitwise clients located in the U.S. On top of it all, The Tel-Aviv based company also...