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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Customers engaged with personalized, emotional messaging are up to 20 percent more likely to purchase at any stage of the purchase decision, according to a study published by the CEB Marketing Leadership Council in partnership with Google.

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    This partnership will help open the competition in digital marketing and will facilitate global networking. Although this partnership doesn't cover text-based contextual advertising and is only relative to display advertising, the refined ad match...

  4. 10 Outrageous Social Media Predictions for 2014

    When these talks fail (and they will), Google will settle for a massive partnership deal that will allow them to undercut Apple. I love it. I sit in a room with some colleagues and brainstorm on what we think will happen next year and then I go to...