Discover the life cycle of your products and tune your link building to the best link partners for each phase. Timing is very important for regular topics with a predictable life cycle. Your link building efforts will be much more effective when...
Bing for Schools is expected to augment the work Microsoft has done through their Partners in Learning network. Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program, announced earlier this week, is offering...
Here, you should segment all your keyword opportunities in a spreadsheet and pair them with potential content partners (e.g.should you turn this keyword into a blog post? When it comes to linkable assets, marketers often have a single objective...
Enforce campaign tracking code usage, come up with a standards guide for your digital and traditional agency partners, and seek approval from your executives to hold people accountable. One of the biggest challenges a marketer faces when trying to...
They may not have known exactly how when they first began, but rest assured, each have had shareholders or stakeholders like partners, investors and VC's to answer to from the very beginning. Now, it seems the pendulum has swung to the opposite...
Although natural links should be seen as votes of confidence, sometimes a link is an agreed obligation for business partners, discounts, or other deals. When you've put a lot of effort in acquiring links to your website, you want to make sure these...
Yahoo put in a bid (in the $600 million to $800 million range, according to AllThingsD) for the service while private equity giants Silver Lake Partners and KKR have made separate bids, according to Bloomberg.
First, you need to run search ads with location extensions and also include search partners in your campaign network settings, since Google Maps is considered a search partner for AdWords campaigns. Google AdWords has launched a series of new...
Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (64 minutes per viewer), followed by Maker Studios Inc.minutes per viewer). The comScore Video Metrix service has just released data that shows 181.9 million Americans...
YouTube last week announced a pilot program for a small group of partners that will offer paid channels, with subscription fees starting at $0.99 per month. YouTube has been serving its clips of animals, planking, people falling over and monkeys in...
If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app installs, you can't just append a tracking parameter to a URL to track and attribute the app performance across several sources.
The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had been expected since January. In response, YouTube is launching a pilot program for a small group of...
Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Everyone's talking about content marketing these days.
In this past few weeks my company has met with several potential clients and partners whom, whether they know it or not, have all been burned by SEO agencies. We have seen: International brands who have had their site punished through the Google...
Yandex revenue continues to slow in Q1 2013 – up 36% to $257m – but profit rises 79% to $72m – The Next WebHas 61.6 percent of Russia's search market (up 2.2 percent vs.advertising partners (up 26 percent vs.
To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your...
After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...
Brands rely on SEOs to keep their design and development partners aligned to business results. Good SEOs are perceived as being high-ROI, technically capable partners that can be counted on to drive tangible results.
You can be in one place despite the fact that your customers/clients or partners are in another. Expanding internationally is extremely challenging. You may want to consider building out an international presence to help your business grow for many...
Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing Ads Market Intelligence.
