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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    This mutually beneficial relationship will create access to clients of Yandex to bid for ad displays in DoubleClick Ad Exchange partners' inventories. Today, we are finding it much more effective than classic display media buying due to the fact...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. At the end of January, Facebook announced the global rollout of Custom...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Also, our partners immediately looked to us for all categories of video, not just politics and hard news. Inform's rich taxonomy – which includes more than three million entities and variants – is a critical component of automating the process of...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    Work with your client and any partners they may have. Even though Penguin isn't technically a penalty (it's an algorithm update), it's certainly no exception. Unfortunately, there are so many posts about link removal that it's easy to forget there...