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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    I have partners that bid on my brand keywords. Partners can do geo-targeting that puts their message to their local area, which can target their customers. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click...

  2. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. As mentioned previously, some enterprise marketers work with hundreds of publishers, and being...