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  1. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Companies that sell CPG do so through third parties like grocery stores, not usually direct to the consumer. Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using paid...

  2. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Moreover, they primarily rely on third parties to sell their products, most often in a physical store. One thing I’ve found to be true in my years of working in search marketing is that virtually every company has a good idea of who their top...

  3. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Unfortunately, that situation is all too common, as businesses outsource SEO and aren’t tracking what those third parties are doing. The third represents an all-too-common example of a company not understanding what its SEO agency was doing, and...

  4. Google to Pay $8.5 Million to Settle Search Query Privacy Case

    If accepted by the court, the settlement will resolve allegations Google violated its privacy policy by sending search queries to third parties. The lawsuit was brought about in 2010 by a plaintiff who claimed Google was disclosing sensitive and...