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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Write original content, and don't copy or duplicate content from third parties. Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted many sites across the web. And that impact has been fascinating to analyze.

  2. So Why Did All Those Movie Sites Lose Google Search Traffic?

    And since we live in an embeddable world (with YouTube and other video networks making it easy to embed video clips on your own website), questions started to arise about how Google could treat the various parties involved in copyright infringement.

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    These allow the participating parties to buy and sell the remnant traffic. One of the fastest growing trends currently in digital marketing is real-time bidding. Today, we are finding it much more effective than classic display media buying due to...

  4. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Companies that sell CPG do so through third parties like grocery stores, not usually direct to the consumer. Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using paid...

  5. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Moreover, they primarily rely on third parties to sell their products, most often in a physical store. One thing I’ve found to be true in my years of working in search marketing is that virtually every company has a good idea of who their top...

  6. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    Both parties have upped their game; NORAD with a new HTML5 website and app, and Google with their games strategy. For the second year in a row, NORAD (North American Aerospace Defense Command) is using Bing Maps for their annual Santa tracker.