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  1. Spooky Google Doodles for Halloween 2014

    Today's holiday brings to mind children dressed up as a character or profession, trick-or-treating, the carving of jack-o-lanterns, and adult Halloween parties for those without children. Just as Halloween has seen some evolution over the years, so...

  2. Cross-Device Measurement: Believe the Hype

    Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target the user through the marketer’s user ID or username for the user (as they don’t have access to that information).

  3. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    All three parties will keep investing in this type of technology, but the cold hard facts are that Google is progressing the fastest on all fronts," says the study. In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    To better understand possible user engagement problems (even after recovery), I recommend having neutral third parties go through your website and provide objective feedback. The original algo hit typically feels like a punch in the gut, with...