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  1. The Decision-Making Funnel, Stage 3: Desire, Part 2

    In my next column, we'll begin looking at the action stage. To compete with comparison sites, single-brand or single-product sites must duplicate this deep and detailed content on their Web sites. Because comparison sites are specialized and...

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  2. Be My Valentine: Please Link to Me?

    I realize this column's title is a bit dated on February 20, but it's most appropriate to describe the process of getting someone to link to your site. Even before that, early pioneers like Eric Ward and Jim Boykin were building links to Web sites...

  3. The Best of Outsourced: 10 Greatest Hits

    I took over the Outsourced column from Chris Boggs (now writing SEM Crossfire with Frank Watson) back in September 2007. His unique perspective and strategic understanding of search marketing will no doubt take this column to new levels.

  4. SEO Web Site Review: Water Filter Corner

    As mentioned in last week's column, "The Better You Rank.The Better You Rank," traffic to your Web site is an indication of popularity and it's in the search engines best interest to rank popular Web sites.