If Google's algorithms believe you or your site is an authority in a particular area, they want to make sure those sites rank a little bit higher than other sites. The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking...
Yelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the most present on the site, other businesses are beginning to take advantage.
This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for driving traffic and link acquisition, as opposed to direct leads. Document the number and percentage of times visitors to...
In a patent filed by Yahoo a few years back, (and excellently uncovered and covered by Bill Slawski) signals for success include site engagement metrics and a recognition of user interaction as a key metric to measuring satisfaction.
So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be written with HTML and CSS, but rather Objective C, Java or some other higher-end coding languages.That said, there's a way to "cheat" this by using...
The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. Getting your site crawled. The title of the app determines the URL and title tag of the web...
If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site.
An alternative answer is: more keyword discovery is required to understand if there are opportunities to optimize the web page that Keyword 2 is positioned for. Uncover the new, non-branded keywords that are driving organic search traffic and...
Google is growing market share and vowing to implement more changes aimed at reducing web spam and manipulative linking. PPC should be used for testing new keyword spaces, end-user reactions to copy, time-on-site and conversion behaviors.
Whether you've already decided to go responsive or you're still considering a responsive site redesign, there are some things you'll need to look out for from an SEO standpoint. If you have little or no non-linked text above the fold and your prior...
Overwriting plagues the Web and kills the digestibility of your content. This is a net positive since most content on the web sucks. Check your analytics; see which keywords searchers are using to find specific documents on your site.
Page and Brin devised what they called “off page factors” to determine whether a web site or a web page was relevant for a particular search term. Search engine optimization (SEO) became an arms race to stuff as many keywords into the web page as...
The contest generates millions of online votes and helps us with web traffic and publicity. However this site was engineered to be self-promoted once it is in full swing. Are you trying to reach particular demographics, geographic areas, interest...
Would you brag about being posted on a particular target site to your customers? Participate in the major directories: Yahoo Directory, DMOZ, Best of the Web, and Business.com. For example, if the post is not relevant to your site, or the site is...
Pixels, usually transparent 1x1 GIF or PNG images, make it possible for site owners and third-party vendors to keep tabs on what's actually happening on a website at the most granular level. When the information is presented accurately and clearly...
Annotations on Google Catalogs are so much more than just hyperlinks to product pages on your company’s ecommerce site. Web snippets are not suppose to touch. Web snippets are suppose to be used to fill white space.
You'll notice a pattern starting to form in regard to the percentage of certain anchor text and where the anchor text is found on the web linking to your website. Depending on the number of links pointing to your site, this may take many hours.
You should produce content that lives both on your own site and elsewhere on the web. As the search engines widen their gaze and perfect the techniques they use to measure content quality, brand sentiment and relevance, the optimization of a site...
If you work with enterprise level customers you can easily run a query on many social platforms to determine how many of them are utilizing that particular site, and with what frequency. If you’re just beginning to tackle the social web your time...
In the upper right hand corner of the screen the web surfer can choose the way the results are displayed. Google Catalogs can contain videos, image galleries and web links in addition links from the merchant’s Google Shopping feed.
