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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    One site in particular that I recently analyzed was driving a lot of Google organic traffic to pages that didn't provide a lot of solid information based on the query. Now that the dust has settled, it's clear that Panda 4.0 was a powerful update...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    That is, if a document (e.g.a Web page) doesn't exist (at a particular location or URL) anymore, a link to a near-duplicate page can be provided. A robots.txt is used to stop a page or part of a site from being crawled and indexed, but not the URL...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn't ranking in Google as highly as you would like.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. Now we are currently on the brink of a new web transformation: dynamic website...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Design your next CRO test – or your first CRO test – with insights galore by leveraging new...

  6. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). If site experience – search, navigation and personalization – relies on tagging, rules and a collection of...