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  1. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    First, Add Quality Score Column In general, Google is far too ambiguous in their guidelines and, likely, for good reason – the web and its future shouldn’t be entirely driven by paid search needs. An ad's historical performance on a particular site...

  2. Google Analytics Gets Visitor & Goal Flow Chart Visualizations

    To use the Visitors Flow Report, start by selecting a dimension for the first column of the report. This morning at the Web 2.0 Summit, Google announced flow visualization reports. Nodes could be a particular source, campaign or keyword (if...

  3. Search Engine Optimized vs. Search Engine Friendly Websites

    It isn't possible to get into everything that you should be doing for your particular website in one single column. For the purposes of this column, I'll speak pretty high level on the search engine "friendly" factor, then get down a little deeper...

  4. Be My Valentine: Please Link to Me?

    I realize this column's title is a bit dated on February 20, but it's most appropriate to describe the process of getting someone to link to your site. The basic roux for this process involves researching pages on the Web that you feel should link...

  5. One PPC Landing Page, Infinite Faces

    Let's back up a bit: recall that in an earlier column, I said: "The first and most important objective of the landing page is to convince the visitor that they've come to the right place. I'm choosing not to cover it in more depth in this column...