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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    E-A-T is referenced throughout the latest version of the guidebook when designating highest quality or lowest quality Web pages. The guide advises that in some cases, the analysis of E-A-T needs to be by the page; in others, it needs to be by the...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). Now that the dust has settled, it's clear that Panda 4.0 was a...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Some examples specifically cited by Google as causing issues across the Web are pop-ups, overlays, and survey requests. By establishing your own benchmarks in how mobile is performing when compared to desktop, then further categorizing by page type...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    That is, if a document (e.g.a Web page) doesn't exist (at a particular location or URL) anymore, a link to a near-duplicate page can be provided. To entirely prevent a page's contents from being listed in the Google web index even if other sites...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Search engines are geo-locating results more and more – not just the local...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. You can increase online conversions with real-time recommendations based on...

  8. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Send these users to your web page and ask them what they think about it as it relates to the types of questions and tasks identified in the first round of testing. Identify custom data that might need to be captured in addition to what GA tracks...