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  1. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. UX Site Audits: Master the art of completing an initial UX site...

  2. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    For example, if they are actively working on improving conversion rate, be sure to reinforce that the work you’re doing to optimize site speed can have a positive impact on conversion rates as well, so that project will provide additional help to...

  3. Dealing With Onsite Duplicate Content Issues

    The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same URL will solve the problem. Duplicity can be both onsite and offsite: Onsite duplicity is when the same...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. Give these tests some time to run, and gather data about your site visitors...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. If the site is not directly related to your industry, it should at least have a section that is related in...

  6. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Site: Searches and lists all the results for that particular site. Public Intelligence provides this query example: "sensitive but unclassified" filetype:pdf site:publicintelligence.net. Use robots.txt to prevent search engines from indexing your...