If Google's algorithms believe you or your site is an authority in a particular area, they want to make sure those sites rank a little bit higher than other sites. They would like to be able to point webmasters to more specific information, such as...
Yelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the most present on the site, other businesses are beginning to take advantage.
To really perfect this process, however, you must consider how the visitors to your site take value from the content you create. If you understand the audience you wish to "wow" (i.e.the site owners you're attempting to attract or their audiences...
Keyword Referral Data: Which keywords the prospect used to access the site. The content marketing assets built for particular keyword strategies should also acquire inbound links, either organically or through direct communication.
In a patent filed by Yahoo a few years back, (and excellently uncovered and covered by Bill Slawski) signals for success include site engagement metrics and a recognition of user interaction as a key metric to measuring satisfaction.
If your website has received a manual penalty notice from Google, then your first step is to repair the site so it complies with Google’s quality guidelines. If your penalty is in regards to an on-site issue, such as selling links that pass...
According to Craver, the trick to setting up tracking is that you have your main GA profile with no filters, a second profile with an Include filter just for your desktop/laptop site, and a third profile with an Include filter just for the mobile...
It will be different for every site. Even if you rank number one for a particular product, users are drawn to the images of the PLAs and Google will receive their cut. While ongoing organic traffic mis-labeling due to mobile secured searches is the...
Getting your site crawled. A recent Flurry study found that usage for a particular category of app is different based on countries. Developing apps require different skills than traditional website development.
YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices.
If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site.
Time spent on site: If a visitor has stayed on the site for a certain number of minutes (3+) and the bounce rate is low, then perhaps it can be concluded that the visitor read the content. Main product or services page to contact sales page: If the...
PPC should be used for testing new keyword spaces, end-user reactions to copy, time-on-site and conversion behaviors. Understanding the keywords being searched for in a particular news cycle But to the average small business owner these constant...
As site visitors become more sophisticated they are going to look past (and flat out ignore) content for content sake. SES New York 2013 offers a variety of conference passes and on-site training. The aim of producing the content is to gain the...
Whether you've already decided to go responsive or you're still considering a responsive site redesign, there are some things you'll need to look out for from an SEO standpoint. At each level of your site, there should be a nice balance of the...
If you run ads on your site, receive any affiliate commissions or do reviews of products or services (paid or otherwise), you need to familiarize yourself with the new requirements – they're significantly more stringent than before.
A search term is the exact word or set of words a customer enters when searching on Google.com or a related partner site. According to Google, this update makes it faster and easier to find groups of terms that may be of particular interest to you.
For search engine marketers with a greater financial budget for commercial software, Searchmetrics and SEOmoz (Open Site Explorer and FollowerWonk in particular) are good tools for evaluating competition.
Approach each of the “money pages” on your site with the mindset that it’s a comprehensive, “evergreen” guide on a specific topic. Deep linking also help boost page visits and time on site. Add a User Survey to Your Site
Page and Brin devised what they called “off page factors” to determine whether a web site or a web page was relevant for a particular search term. They applied their question to the world of academia: How do researchers know when a particular paper...
