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  1. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    Investments you make in your SEO strategy, if you do it properly, should lift your traffic across a broad variety of search terms. As we walk through this, I'm going to use some mathematical concepts to explain why increases in ranking on specific...

  2. How to Reach and Market to Moms During the Back-to-School Season [Study]

    Nine percent of back-to-school search terms led shoppers to Walmart's website, while JCPenney and Macy's received 2 percent of traffic from these terms. The back-to-school event is the second largest shopping experience in the U.S.behind major...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Thus the focus here is on well-optimized mobile web pages with an emphasis on local content and keeping an eye towards future optimization for longer queries and more slang and colloquial terms. All the SEO basics matter here in terms of getting...

  4. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    In aggregate over the five days, paid search spend by retailers increased 43 percent and cost-per-click increased 20 percent over 2011, as competition among retailers for search terms grew, signaling the heightened importance online advertising...

  5. 10 Lessons About Enterprise SEO

    As a matter of fact, in many cases, those long tail terms the majority of organic search traffic. It's fine to measure and optimize against highly competitive, marquee terms, but don't allow those terms to dominate your focus to the point of only...

  6. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of long-tail autocomplete predictions.project “Query Understanding”] We improved our ability to show relevant Universal Search results by better understanding...

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Competitor sabotage or click fraud - both against the terms of service and detectable. Set an age range that makes sense for your company and that particular campaign. We have no more insight here at Search Engine Watch than the general public as...