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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    The content on the site is definitely high quality, but there's no way the homepage should have ranked for all of those keywords, especially when there were articles and posts on other websites specifically targeting torso and longer-tail terms.

  2. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    Investments you make in your SEO strategy, if you do it properly, should lift your traffic across a broad variety of search terms. As we walk through this, I'm going to use some mathematical concepts to explain why increases in ranking on specific...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Thus the focus here is on well-optimized mobile web pages with an emphasis on local content and keeping an eye towards future optimization for longer queries and more slang and colloquial terms. All the SEO basics matter here in terms of getting...

  4. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    In aggregate over the five days, paid search spend by retailers increased 43 percent and cost-per-click increased 20 percent over 2011, as competition among retailers for search terms grew, signaling the heightened importance online advertising...