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  1. Mobile Advertising Measurement: Winning the Long Game

    Acquiring quality users is one of the biggest objectives of long-term campaigns. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    We decided that nuking risky content now would help them win long-term. Band-aids do not yield long-term Panda recoveries. They can promote and highlight the content on their site (so it can still be valuable for users), but it won't be indexed and...

  3. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Not much here has changed except the tactics of how you go about understanding...

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP users can determine whether they wish to keep a term in autosuggest based on things like click performance. Marketers and merchants can access which autosuggest results are being presented for a particular search, and choose to delete or add...

  5. Using the DMAIC Process for SEO Projects

    It's also about looking at the long-term values for a company. Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds of changes to it's algorithm every...

  6. Localization for International Search Engine Optimization

    Rather than simply using a generic search term in the hopes that it is used universally, you want to use the terminology and language of your target audience. Localization is important to international search engine optimization (SEO) because it...