The above screenshot is an example of a university profile we found mentioning one of our clients, and a key opportunity for link acquisition as well as long-term business development (for our client).
In completing a further examination of the term, it can be easily established that the number of results decreased since the completion of the tournament. Results for the championship game are still clearly presented upon completing a search...
Focusing on the discovery of highly converting keywords beginning with the sales and marketing conversations through delivery and reporting will produce stronger SEO results over the long term and happier SEO clients.
But long term, PPC is expensive and estimating PPC ROI is difficult. While it sounds like a negative term, it is not. PPC should be in the marketing portfolio already, as it is an excellent complement to search engine optimization.
JT: I would say that it is a long-term strategy and should not be thought of as the same as turning off and on a PPC/display campaign (people sometimes compare SEO to PPC). Jo Turnbull is founder of SEO Jo Blogs and a blogger for State of Search.
One of the core tactics of this glacial process is search term analysis. How to Locate Your Raw Search Term Data Remember, there is a significant difference between, "keyword," and, "search term. A search term is the exact word or set of words a...
Page and Brin devised what they called “off page factors” to determine whether a web site or a web page was relevant for a particular search term. Yet most people didn’t notice or mind these problems since online search seemed to be such a...
The term Ferris wheel has since been generalized to mean any passenger car spinning wheel ride. There is a particular serendipity to discover the fox, should you happen to come across him. Clicking the search icon above the Ferris wheels takes you...
Though we use this is as more of a “stop gap” approach for sites that have been mauled by Panda and are trying to rebound quickly, rather than a long-term, sustainable strategy. Where dupe content issues pre-Panda might hurt a particular piece of...
Put another way: If you have a high organic listing for a particular search term, your paid ad for that same term is going to get a much higher CTR than if you didn’t. This is a term that we will start to hear a lot more in the world of search.
This can serve to catch a human eye even if you aren’t at the top of the SERPs for that particular search term. Additionally, both Google and Yahoo will display the portions of your URL that match the search term entered in bold in the SERPs.
Following years of technology obsession the realization has dawned on us all that the only way of creating a long-term business (irrespective of platform) is to create great "stuff" that those people we wish to do business with find value adding.
One term I hear quite frequently that is often ambiguous is the concept of a search "strategy. So with so much potential confusion around the term SEO strategy, what follows is one basic approach to enterprise SEO campaigns which can really be...
I'm only called a link builder because that's the industry term that stuck. In no particular order. There are close to zero scenarios where I can see a link drop in a forum or blog comment as having any signal value to a search engine.
Many marketers now see this as a great SEO strategy compared to some shorter-term link building techniques. In many ways the re-birth and refocus of content marketing signifies the end of short term SEO tactics, market maturity, and a change in...
In reality there is no way a specialised piece of content would deserve to rank #1 for a very general term. As an SEO team we can accept that you aren’t always going to improve ranking for every single term, but we’re determined that we’ll see more...
Well, now that we're in the world of Search+ it’s again important to know how many eyeballs there are on a comparative search term. He or she is thinking old-school search, and will be sorely disappointed in your results.
Definition intitle: When you use the query in title:, Google restricts the documents it returns to those containing the term you included in the title.intitle:keyword] allintitle: When you use allintitle:, Google restricts results to those that...
If you hover over a search term status and read “Landing Page Experience: Poor”, you might have a bit of important work cut out for you. In particular, sitelinks seem to really thrive for quickly driving broad search terms into a more focused...
The term “Digital Endcap” is derived from endcaps, those compelling displays you find at the end of aisles to help promote a particular product, in traditional retail stores. At the two extremes of the marketing funnel are traditional display...
