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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Try to stay focused on your mission statement and long term goals to limit extreme emotional highs and lows I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years.

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. Scour your search queries for keywords that you don’t want to attract and turn them into negatives.

  3. Mobile Advertising Measurement: Winning the Long Game

    Acquiring quality users is one of the biggest objectives of long-term campaigns. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term...

  4. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Not much here has changed except the tactics of how you go about understanding...

  5. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP users can determine whether they wish to keep a term in autosuggest based on things like click performance. Marketers and merchants can access which autosuggest results are being presented for a particular search, and choose to delete or add...