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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    In a blog post, Google gave tips for making local ads more relevant: Google's new study looks at local search intent and resulting action – what information people seek when they perform a local search or are on a particular device, and how that...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    This is due to a post on Matt Cutts' blog that sent shockwaves through the SEO industry. The post he made from talking to industry experts went on to gain 118 links from 25 domains. An intelligent way to leverage this for links, social shares, and...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I was talking to a small business owner recently and she was delighted that someone wanted to write a guest blog post. And when you go and view that guest blog post in question, it actually went above and beyond proper linking for guest blog posts...

  5. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    I recommend reading the rest of this post now on Search Engine Watch, and then heading over to the tutorial to learn how to create the report. But I won't cover the tutorial here on Search Engine Watch (this post was already getting too long).

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    More importantly, in-person discussion at a trade show provides an opportunity for the SEO practitioner to learn more about an individual's specific business challenges, which can, in turn, help determine the right pitch to use when presenting a...