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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing.

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Within hours, Barby got precisely what he asked for: a tool that allowed him to pull URLs tweeted by a specific user and then unshorten those URLs. No one knows Google's search algorithm for sure, except for a privileged few at Google Headquarters.

  3. 6 Essential Elements for Mobile SEO Success in 2014

    Since these search results are determined in large part based on the mobile user's location, an SEO strategy that promotes the dental office location and incorporates conversational search terms within its content, may have an edge over competing...

  4. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If the user continues to search for a particular attraction, in this example the San Diego Zoo, the search results will continue to pull the most updated information mainly through Google Maps. In 2009 the authors of "The Art of SEO" predicted an...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The old SEO rules still apply, but new SEO best practices are evolving as apps become more and more popular and the search ecosystem splinters into myriad proprietary indexes and directories. But mobile devices have ushered in a whole new set of...