While this column focuses on the impact of "not provided" keyword data, almost all of these recommendations cover broader SEO performance measurement as well. Results show what pages logged-in searchers landed on when finding website information in...
Unfortunately, it is hard not to generalize in a column like this. Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular. For search engine marketers with a greater financial...
Admin Word Count Column Where dupe content issues pre-Panda might hurt a particular piece of content, now duplicate content will sink an entire website. Since Panda first hit the scene two years ago, thousands of sites have been mauled.
I could devote a few hundred pages to social link building, but for this column, I'm zeroing in on one key aspect of the social graph. In no particular order. I've been petty vocal that nothing changed at all other than the engines getting smarter...
Editor's note: This column originally was published on September 16, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Bearing in mind that this column is about people who don’t have the time or...
Export monthly search data results from the GKT and export it into a new column with your other data points (keywords, rankings and URL found). Popularity: How much search demand is there for one particular keyword (or set of terms) vs other low...
First, Add Quality Score Column In particular, sitelinks seem to really thrive for quickly driving broad search terms into a more focused funnel to increase conversion rates. Quality score is one of the most misunderstood concepts in paid search.
Continuing on with the methodology of identifying duplicate content, by scanning the Page Titles column and looking for duplicates that are highlighted in pink, we find what looks to be duplicate Customer Service pages in the image shown above...
While the idea for this column was 100 percent mine, I did a search and found that he had written a similar post (that I encourage you to read) titled “7 Habits of Highly Effective SEOs”. I need to provide a shout-out to Neil Patel for this...
Editor's note: This column originally was published on March 8, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. Maybe they are a big enough brand with a good enough reputation to be where they...
Editor's note: This column originally was published on June 7, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. For more detail on social signals and PPC, read my previous column, "How Social...
Editor's Note: Richard Kirk, Head of SEO at Performics Worldwide, took issue with Gareth Owen's (Head of SEO at Steak) recent column on Search Engine Watch and asked if he could post a rebuttal. Look at the testimony Eric Schmidt gave to a sub...
Editor's Note: An SEW Reader posted a rebuttal to this column: Keep Calm & Carry On Despite Google SSL Search Term Encryption. I’m not usually one for a conspiracy theory, unless it’s contained within a decent yarn like “The Da Vinci Code”, but...
But then I realized I'd have to put that on almost every column, and then I'd have to make a graphic and then it all just starts to sound like a project and I then think "I have enough to do. But aside from the many ways Marketplace has been busted...
If your website sells just one service, or value is not related to search term at all, skip this step and just add "1" to this column next to every keyword. Add a column to your list that indicates the potential value of a conversion.
Instead of following your instinct to yell at the person who made the request, today's column will outline a practical approach to doing the best job possible in one day. One of your first recommendations is going to be to clean these up.
I can't say whether this type of measurement was used in Panda and that it not really the point of this column. It's in the interest of the search engines to address it. Consider the scenario where a user clicks on the first result, looks at it...
First, add a Weighted Ad Relevance column = (AdRelevanceScore X Impressions). Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Prioritization is one of the challenges of paid search management.
After posting my previous column, Partha Bhattacharya commented, "Greg, I appreciate your insights on YouTube, but let me complain that you more often than not seem to write the story of biggies. So, in this column, I'll tackle things that a small...
To learn more about B2B paid search, I recommend you read The Buyersphere Project by Mediative (formerly Enquiro) and Ryan DeShazer's recent column, "The Reinvention of B2B Paid Search. When you're dealing with a niche and high value product...
