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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Define your target market or ideal customer and focus 100 percent on them. Reality eventually hit, and most of them realized they needed to market their website in order to make money. Who offers a similar service to the same market?

  2. 10 Lessons About Enterprise SEO

    The key to getting links on a consistent basis is to effectively market relevant and valuable content to a target audience on an ongoing basis. You have to put yourself in a search engine's shoes and really evaluate whether your content could be...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Competitive brandjacking is a problem which affects almost every strong online market, particularly where there is a complex web of channel and affiliate partners. As noted in a recent Search Engine Watch article by Lisa Buyer, ‘control your...

  4. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Quicker to Market - similarities between the two search engine advertising platforms will mean that more advertisers will enter the market, causing a gradual increase in cost-per-click (CPC) prices. Increased Paid Search Market Efficiency - with...

  5. Ten Top Stories from SES London 2009

    I interviewed John Marshall, the CTO of Market Motive, who was one of the panelists in this session. John Marshall, CTO, Market Motive, on measuring success in a Web 2.0 world He wrote a post for the Microsoft adCenter Blog and Forum Community...