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  1. 10 Lessons About Enterprise SEO

    The key to getting links on a consistent basis is to effectively market relevant and valuable content to a target audience on an ongoing basis. You have to put yourself in a search engine's shoes and really evaluate whether your content could be...

  2. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Competitive brandjacking is a problem which affects almost every strong online market, particularly where there is a complex web of channel and affiliate partners. As noted in a recent Search Engine Watch article by Lisa Buyer, ‘control your...

  3. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Quicker to Market - similarities between the two search engine advertising platforms will mean that more advertisers will enter the market, causing a gradual increase in cost-per-click (CPC) prices. Increased Paid Search Market Efficiency - with...

  4. Ten Top Stories from SES London 2009

    I interviewed John Marshall, the CTO of Market Motive, who was one of the panelists in this session. John Marshall, CTO, Market Motive, on measuring success in a Web 2.0 world He wrote a post for the Microsoft adCenter Blog and Forum Community...