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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. Social authority, in most cases measured by a given persons G+ profile, has the potential to become a major ranking factor in the emerging world of app-based or semantic knowledge engines.

  2. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Look at your non-Google search engine referral traffic. Particularly if you're looking to expand into new keyword areas, you can use the Google Ad Planner to determine search volume and estimated clicks (on ads) for particular keywords.

  3. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    Design Your Own Search Engine: Lessons from Tough Calls on Content at Google, attendees can ask their pressing questions and get answers straight from Thomas, as well as get an inside look at Google's decision-making process.

  4. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Many things change prior to Black Friday and Cyber Monday including search engine traffic and the amount of money that retailers decide to spend on their PPC in preparation for the influx of shoppers, orders, and purchases that are expected.

  5. 10 Lessons About Enterprise SEO

    You have to put yourself in a search engine's shoes and really evaluate whether your content could be considered one of the top 10 resources in the entire world for users whose intent is to find information related to the keyword that you're...