As I explained in my blog post about BeastRank (right before Graph Search went live), I fully believe that likes, shares, comments, etc.could impact Local Graph Search rankings. To learn more about my findings, and how to track Graph Search keyword...
Results show what pages logged-in searchers landed on when finding website information in Google search engine results: This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for...
Search engine optimization (SEO) has changed dramatically over the years and will continue to change. Perhaps it’s a focused case study, with supporting blog content, video, whitepaper or a combination.
PPC should be in the marketing portfolio already, as it is an excellent complement to search engine optimization. Guest blog posts can be very beneficial, but not on unrelated websites. Don’t use spammy blog networks or buy links from shady websites.
Search Engine Watch (SEW) asked the organizers of these Meetup groups five questions about hot industry topics and here are the answers that Gregory Cox (GC), David Burgess (DB), Caroline Lyons (CL), David Torchiano (DT), and Derk Doijer (DD...
Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s Day, some of the smartest women in marketing reflect on the women who...
Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular. For search engine marketers with a greater financial budget for commercial software, Searchmetrics and SEOmoz (Open Site...
The more times the keyword appeared on the page, the more relevant the search engine assumed that word was for the searcher. Search engine optimization (SEO) became an arms race to stuff as many keywords into the web page as possible.
Blog Carnivals Stated with an optimistic eye, blog carnivals are communities where people share content, some editorial review is, or isn't, provided by the person running the carnival, and other publishers can then come find articles for...
If the query relates closely to a visual concept that could be better explained in a video than a blog post, you will almost certainly gain a better search position by producing a video. Search Engine Marketing (SEM)
There are close to zero scenarios where I can see a link drop in a forum or blog comment as having any signal value to a search engine. Forum Posting/Blog Comments. So from a search rank perspective, how does a search engine account for the fact...
The next step is to figure out whether you are effectively competing for keywords that users might enter into a search engine, which would indicate that they are a prospect for you. Footnote to this diagnosis step: Some blog software packages, such...
For example, if you do a non-personalized search on Google with “Search Engine Watch,” this is what you will get: In essence, you're telling Google Analytics to hunt down metrics on any page within that family of URLs: /purchase-chickens.html...
Running an announcement on your blog as well means you’re leveraging better, faster syndication (RSS) and potentially gets it in front of anyone who subscribes to your blog right away. Your blog as an announcement and “teaser preview”
These changes rolled out very recently, and their launch language was approved after the cutoff date where we were finalizing the blog post," a Google spokesperson told Search Engine Watch. Google’s most recent installment of their search quality...
Do you have a blog? If an unethical individual does something to your site that's against search engine guidelines, you are still the one responsible for your website, and it will be your site that's penalized.
The problem we have as search engine optimizers in the current landscape is that our jobs are still about improving results. However, every client that has implemented this type of engagement or content outreach has seen significant uplifts in...
From my recollection, Fishkin was the first person to take his “corporate website” and turn it (largely) into a blog. Covey conveyed in this book hold true in many facets of my life, and specifically with digital marketing and search engine...
If you’ve been continually relying on outdated link building practices, maybe due to an “if it ain’t broken” attitude or a legacy practice that’s just always been in place, you may now be forced to reappraise your approach to this crucial aspect...
Note to Katz: A more compelling argument could be made about so-called search engine whitelists. Google’s Senior VP Amit Singhal has already hit back with a blog post of his own to set the record straight – from Google’s perspective anyway.
