SEO News

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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. I often tell clients that local is the "back door" into competitive search results pages. Search engines are geo-locating results more and more – not just the local results block but the core web...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). Marketers and merchants can access which autosuggest results are being presented for a particular search, and...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    That would help the search engine identify your page's content with that particular keyword. In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content.

  4. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once owned on search engine results pages (SERPs). Google isn't the only search engine where this is the case.

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  6. 6 Essential Elements for Mobile SEO Success in 2014

    To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users utilize a search engine during their purchase process...

  7. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    I recommend reading the rest of this post now on Search Engine Watch, and then heading over to the tutorial to learn how to create the report. But I won't cover the tutorial here on Search Engine Watch (this post was already getting too long).

  8. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine...