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  1. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    One problem is that users will typically upload their car ad to as many classified sites as they can find in order to get maximum exposure and hopefully sell their car more quickly; the other is that in the UK, this vertical has a runaway market...

  2. The Search Agency Launches Local Search Campaign Management Platform

    Gibson said there's much more stability in categories and keywords in local search campaigns, while their geographic reach is limited – and that made this market ripe for automation. The Search Agency has launched an automated alternative that lets...

  3. Master Google AdWords in 3 Steps With the 80/20 Rule

    It’s much easier to market to people who already want what you’re selling, and are predisposed to pay attention to you. So let’s look at the three 80/20 iterations of marketing to see why exact match search ads are the 20 percent of the 20 percent...

  4. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    Where the online advertising market for retail has evolved more recently is in the middle of the marketing funnel. Amazon recently made a big splash during Advertising Week, sending a signal that it intends to become a major player in this market.

  5. 10 Lessons About Enterprise SEO

    The key to getting links on a consistent basis is to effectively market relevant and valuable content to a target audience on an ongoing basis. Be sure to share this information with them along with the potential opportunity that search could bring...

  6. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Citing “three people familiar with the matter,” Reuters reported Saturday that four of the five FTC commissioners are convinced Google “illegally used its dominance of the search market to hurt its rivals.

  7. How to Find a PPC Niche & Attract Customers

    Think you’re stuck with a not-so-great market or competitive environment? In the Display network, where your primary attraction strategy is flashy interruption (think flowers competing to attract pollinating insects), you can advertise on sites...

  8. How Big Data is Fundamentally Changing Local Search

    Shift or get off the pot:Newcomers that foster user engagement and a positive brand experience have already begun to take local market share away from legacy players. The Internet (and search in particular) has come to dominate the manner in which...

  9. Nomenclature: The Industry Case For and Against SEO

    I do not like the term as I believe it is far harder to market the full idea of optimization. The SEO is Dead sentiment and speculation on the changing search ecosystem, as well as our individual roles within it, has ebbed and flowed for years.