Increase in "good" organic search traffic. This particular client is a bit of a "dream client. Sometimes there is cause to remove "bad content" from the search engines' indexes. Numerous "search results" pages were indexed and driving loads of...
Both search and social are excellent in the granularity of targeting they offer. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise...
The Search Queries section is broken down into five main indicators: CTR: Your CTR, or click-through rate, is the percentage of people that are clicking on your site in the search results. But Google Webmaster Tools gives the advanced search expert...
As Google matures as a search engine, silver bullets are becoming rarer and rarer. Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change.
However, the power of this process is its complexity, and if you can allocate your considerable perceptive powers to thinking through and understanding this process, you'll possess very powerful insight that is immediately transferable to your...
It's good for SMEs in particular to help build up brand loyalty. Another service that may come to the UK is discount offers within search results. Google is looking to bring its Trusted Stores program to the UK later this year.
Yahoo Local has a search bar where visitors can search for a particular type of company or location. Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local strategy.
Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or product, you can then attribute this lead back to a particular marketing activity which focuses on...
It's pretty common for brands to become fixated on one particular competitor; I've seen entire marketing strategies geared towards beating another brand, rather than hitting a specific revenue target.
This is designed to make it easy for visitors to see what is near a particular location, such as discovering what is located near a hotel when someone is visiting a city. Google Maps search results are much more clearly added to the maps page.
Cutts mentioned that this is a problematic search, and there are others like it, so they are tackling it a couple of different ways. Here are nine search and SEO changes webmasters will likely see – although, as always, Cutts warns nothing is set...
The complex machine was designed with the idea, what "if Google the Search Engine had a mom of its own and wanted to make some artwork for her," explains Doodler Mike Dutton. Electronics are a hot-ticket item for mom this year in particular.
Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. It allows customers to check-in to wherever they are and then post that check-in to Facebook for all of their friends to see (this is now more...
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could...
Results show what pages logged-in searchers landed on when finding website information in Google search engine results: This is a critical way you can explain the value of content marketing assets, created to provide visibility for important...
If you're an avid SEO professional, you likely pay close attention to any new Google patents that are attached to the Search or Search Quality teams. It often gives insight about where the future of search could be headed, along with plenty of...
If your content can't be found, read, recognized, categorized, indexed and the search result display isn't inspiring clicks in the first place, its potential awesomeness is severely limited. If your content is spread quicker than average you're...
The search giant reported that requests were at 1,811 from January to June 2012. In this particular time period, we received court orders in several countries to remove blog posts criticising government officials or their associates.
Simply using a higher bid for a particular product in your feed won't guarantee it to show for a search query if a different product is deemed more relevant to that search. This is Pretty Different From Normal Search Ads
It may be helpful to mention that you have hired a particular SEO company, but it is still important that you take responsibility for their work. Once that work is done, you'll then have to file a reconsideration request to get your penalty removed...
