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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing.

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Whenever you can make your site or your persona be an authority in your particular market area, not only can you benefit in the search rankings, but you can also benefit simply from other members within your market area perceiving you as an...

  4. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    There are very few sites that are totally perfect in every way, and there's almost always something that can be improved upon in order to increase or maintain rankings in the Google search index. Also coming into play is the vast number of changes...

  5. So... You Think SEO Has Changed?

    Not much here has changed except the tactics of how you go about understanding which words are being used by your audience to search for your products, services, or content. Search engine optimization remains an important part of the digital...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  7. Google AdWords Adds Consumer Rating Annotations

    Up to three of your best ratings show below the text of your search ads, along with a link to more ratings. The surveys AdWords runs begin by finding out if respondents are customers of a particular business, using a question like 'What airline...

  8. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Ask them to use Google to search for a company that does what you do. This process should produce a few key insights as to why they’d pick one brand over another in a particular vertical. What began as a passion project among small pockets of data...