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  1. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    Patrick Thomas: I joined Google in 2011 and had previously been working on international economic policy in Washington, D.C. The policies we make have a major impact on how users experience our products, so many people in the company have ideas...

  2. Real Names: Google+, Government & The Identity Ecosystem

    The Federal Government commits to collaborate with the private sector; state, local, tribal, and territorial governments; and international governments–and to provide the support and action necessary to make the Identity Ecosystem a reality.

  3. How to Use Social Media in Christmas Marketing

    International Search Marketing Guide to the Holidays However, it's not just discounts; to be truly social online you need to do more than talk about your products. How much of a budget are you planning to dedicate to your Christmas social marketing?

  4. 31 Top Cultural Factors to Consider for International Search

    In a previous column, I talked about 10 fundamentals of international search marketing, noting that dealing with environmental factors is one key to success. My purpose is to give you tools to help your evaluation of international search marketing...

  5. David Meerman Scott, Marketing Strategist and Author, to Be Interviewed in SES Webcast on February 16

    David is an international star in this industry--he's already authored several bestselling books, and his ideas have rewritten some of the rules of conventional PR and marketing. Webcast sponsored by: HubSpot, Inc.which offers small and mid-size...

  6. SearchDay | Buzz Monitoring = Brand Development

    Open Question: Currency & Adwords International Traffic. I've been told by a client that he ran all his international campaigns in a $US account. Because your content is about a particular product or service, the ads on your site will also be about...