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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    Marketers could use the module to compare different products or services in terms of content marketing performance, too. And even though the focus is on the content marketer for this module, the more traditional SEO data points that you would...

  2. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. If I'm thinking about offering a vegan meal delivery service, I can create very different products...

  3. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    With your product inventory at your fingertips in AdWords, you can seamlessly organize your products into product groups using any combination of product attributes. Say goodbye to "adwords grouping” and "adwords labels" attributes: You can’t use...

  4. So... You Think SEO Has Changed?

    Not much here has changed except the tactics of how you go about understanding which words are being used by your audience to search for your products, services, or content. If you want to be the most relevant resource for a particular keyword, you...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    As seen below, Amazon.com customizes the content of the homepage based on products you have viewed in the past: When you provide a personalized experience, visitors remain on your website longer, download more offers, and ultimately purchase more...