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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    With your product inventory at your fingertips in AdWords, you can seamlessly organize your products into product groups using any combination of product attributes. Say goodbye to "adwords grouping” and "adwords labels" attributes: You can’t use...

  2. So... You Think SEO Has Changed?

    Not much here has changed except the tactics of how you go about understanding which words are being used by your audience to search for your products, services, or content. If you want to be the most relevant resource for a particular keyword, you...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    As seen below, Amazon.com customizes the content of the homepage based on products you have viewed in the past: When you provide a personalized experience, visitors remain on your website longer, download more offers, and ultimately purchase more...

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    With SNAP, ecommerce sites can boost or bury products with a couple clicks, control autosuggest search results and more. The BloomReach SNAP functionality allows ecommerce brands to control rankings of products within the site with a few clicks.

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create a new Custom Audience based on a segment of website visitors who viewed a particular category of products. Most often, when visitors "bounce" from your website it's because they're still researching products, or they aren't convinced...

  6. Using the DMAIC Process for SEO Projects

    It's difficult to port across the whole Six Sigma process to digital marketing projects as our products aren't as clearly defined as they are in vehicle manufacture. Whether you're a large multi-location organization or just a freelancer looking...

  7. 6 Essential Elements for Mobile SEO Success in 2014

    An SEO strategy that allows consumers to find your products or services and provides a great user-experience, regardless of device, will be the best SEO strategy in 2014. Consumers utilize multiple devices to research the products and services that...