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  1. The Rise of the User Experience Marketer

    Both marketers and UX professionals must focus on creating a positive customer experience in order for a website or product to be successful. Mastering these tools and ideas can help marketers understand their users’ feelings about a site or product.

  2. UKSPA launches structured product classification system

    The UK Structured Products Association (UKSPA) has introduced a standardised system of product codes to help identify product structures. The main variables identified by the trade body's guidelines are whether a product offers capital protection...

  3. UBS stays firm despite commodities downturn

    UBS came up with a Ucits-compliant solution based on an over-the-counter product using exchange-traded certificates. In particular, the bank has found some success with a 10-year structure - trigger performance securities linked to the UBS...

  4. The best way to manage individual CPPI, from Deutsche AWM

    The basic variables of an iCPPI product are the investment universe from which the risky and riskless assets will be chosen, the duration of the product, the level of protection and the schedule of contributions of the policyholder.

  5. Morgan Stanley's delivers 'turn of the month' triumph

    Chamberlain says the product was inspired by investors with a neutral view on the market: "I've got to leverage the participation within a particular range," he says. Perhaps the most innovative product in its current suite is an ETF developed with...

  6. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local information. Google gives you the option to highlight product...

  7. The changing face of UK retail structured products

    Introduced in early 2013, RDR means all retail advisers must issue a clear fee for their advice rather than receiving commission on a product. The same regulations that allowed Societe Generale to launch into the UK retail market now leaves them...

  8. Deutsche Bank CRO: derivatives becoming loss leader

    Interest rate derivatives in particular have become "a very capital-intensive product" under the fourth Capital Requirements Directive (CRD IV) – Europe's version of Basel III – Lewis told attendees at the Risk USA conference in New York yesterday.

  9. Deutsche AWM masters India non-resident product risks

    The merger of the asset and wealth management units has provided a first-class product and solutions platform for our institutional and wealth management clients," says Mark Smallwood, head of strategic initiatives in Asia at Deutsche AWM.

  10. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  11. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Or perhaps you’re doing everything right inside your account, but your product or message or business model is not as robust as those of your competitors. If your ads look the same as your competitors’ ads, then there’s no particular reason for a...

  12. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you do have to have affiliates linking into your webpages, make sure they are high quality sites that contain original content besides content about your product. An original review, accompanied by comments and product recommendations from a...