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  1. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Or perhaps you’re doing everything right inside your account, but your product or message or business model is not as robust as those of your competitors. If your ads look the same as your competitors’ ads, then there’s no particular reason for a...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you do have to have affiliates linking into your webpages, make sure they are high quality sites that contain original content besides content about your product. An original review, accompanied by comments and product recommendations from a...

  4. Google Responds to 'Right to Be Forgotten' Questionnaire

    Because Google has developed multiple versions of its product for different countries, it is better able to separate what appears on which search engines to help it comply with local laws. Beyond that abstract consideration however, our economic...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    Users lack the knowledge regarding how long it takes to prepare the product for shipping, when the shipper will pick up the product, if the shipper's "business days" include Saturdays, etc. Typically the user needs a product by a certain date.

  6. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    These people are searching for business hours, directions to a local store, product availability, or the local store address, according to the study. Could get the product quickly (35 percent) And 15 percent of in-store activities involved...