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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    In particular, if you’re continuing to use regular Product Listing Ads campaigns, don’t replace the “adwords labels” attribute with the custom labels attribute in your product feed. Google AdWords announced today that by the end of August, regular...

  2. 4 UX Tips That Will Improve Your Content Strategy

    What is it about our product or service that the buyer isn't confident about at this point in the process? You don't want to create a content plan that will be rolled out in the next three months and is aimed at converting a particular buyer...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Product-Level Retargeting Most often, when visitors "bounce" from your website it's because they're still researching products, or they aren't convinced your product is right for them. Then, use Facebook advertising to re-engage the product...

  6. Using the DMAIC Process for SEO Projects

    The data you collect has to be relevant to the problem statement from the define phase and what the customer will determine is critical to the quality of your product or service. Whether you're a large multi-location organization or just a...