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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Users lack the knowledge regarding how long it takes to prepare the product for shipping, when the shipper will pick up the product, if the shipper's "business days" include Saturdays, etc. Typically the user needs a product by a certain date.

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    These people are searching for business hours, directions to a local store, product availability, or the local store address, according to the study. Could get the product quickly (35 percent) And 15 percent of in-store activities involved...

  3. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    In particular, if you’re continuing to use regular Product Listing Ads campaigns, don’t replace the “adwords labels” attribute with the custom labels attribute in your product feed. Google AdWords announced today that by the end of August, regular...

  4. 4 UX Tips That Will Improve Your Content Strategy

    What is it about our product or service that the buyer isn't confident about at this point in the process? You don't want to create a content plan that will be rolled out in the next three months and is aimed at converting a particular buyer...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...