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Particular Judgment

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  1. Google Engages in Misleading, Deceptive Conduct with AdWords: Australian Court

    In the appeal judgment, the court noted that Google “represented, contrary to the fact, that by clicking on the headline to the advertisement, users of the website would be taken to the Honda Australia website, and thereby engaged in conduct that...

  2. Assembling Your Landing Page Optimization Dream Team, Part 4

    At this point, you must often make a judgment call about whether the discrepancies are likely to significantly affect the outcome of the test. Choosing a particular tuning technology or testing company partner involves technical elements, so system...

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  3. Look Out PageRank, There's a New Algorithm in Town

    When a friend tells you about a site, you're more likely to visit it as you trust his judgment. As Navneet Kaushal of SearchNewz points out, " As BrowseRank takes into account the time spent by a user on a particular website while compiling its...

  4. KinderStart Becomes KinderStopped In Ranking Lawsuit Against Google

    necessarily reflects its subjective judgment as to what factors make a website important. In particular, The judge gave leave for KinderStart to revise on some claims, apparently in particular on the idea that KinderStart was defamed by being...