SEO News

Part Time

RSS
  1. 4 Pitfalls to Avoid Heading Into the Holidays

    We’ve also experienced a huge spike in volume that was all part of a client’s strategy, but Google flagged it for fraud and the account was offline for several hours. Too often we see brands have their campaigns hit budget caps that during the...

  2. Using Analytical Analysis to Help Improve Conversions

    We have walked through a few user types and their pathways through your site, but Funnel Visualization concentrates more so toward the latter part of the conversion process. Choosing only one segment at a time to view the following areas in Google...

  3. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    The unprecedented revenue is due in large part to a surge in mobile advertising dollars. For the first time in the study’s history, mobile ad revenues were broken into search and display categories. One advertising platform that’s on the rise...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Part of the problem is SEO education, and part of the problem includes financial goals. I wish I had video of myself trying to find, and then pause, multiple video ads at one time. If users are showing low engagement, and yielding low dwell time...

  5. Cross-Device Measurement: Believe the Hype

    Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice. When talking with attendees at mobile marketing conferences and events, I’ve...

  6. Deal With the Big Rocks First

    These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods should be an integral part of any website development effort.

  7. Google Adjusts Standards for Newsworthy Material

    Based on Google News guidelines, there is a very rigid set of standards in place that a website must meet in order to be a part of Google News. Publishers who strive to uphold the basic principles of good journalism will provide a much better user...