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  1. Cross-Device Measurement: Believe the Hype

    Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice. When talking with attendees at mobile marketing conferences and events, I’ve...

  2. Deal With the Big Rocks First

    These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods should be an integral part of any website development effort.

  3. Google Adjusts Standards for Newsworthy Material

    Based on Google News guidelines, there is a very rigid set of standards in place that a website must meet in order to be a part of Google News. Publishers who strive to uphold the basic principles of good journalism will provide a much better user...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So AdWords traffic can represent the perfect "stress test" for your business fundamentals – but only if you get the AdWords part right to begin with. The steps here are simple, although successful execution generally takes time and thought.

  5. SEO Is No One-Trick Pony

    With PPC, you can obviously buy your way into position to gain traffic for specific keywords, and test them, so that you can determine if these keywords are worthy of being a part of the SEO effort. You can spend a lot of time in this area of...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    Here are five tips for targeting demand as part of a content performance strategy: Having a well-documented, simple step-by-step workflow is a big part of training content creators to be optimizers. Pair that with data on trending topics over time...

  7. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis. There is a significant setup time for marketing automation software, but it is worth the wealth of...

  8. How to Work When Nothing Seems to Work

    Often, the strategic guidance you have provided is at least part of the problem. Be entirely open and responsive to feedback from the client; own you are part of the problem More aggressive clients will be quite direct, making it clear they will...