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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    The unprecedented revenue is due in large part to a surge in mobile advertising dollars. For the first time in the study’s history, mobile ad revenues were broken into search and display categories. One advertising platform that’s on the rise...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Part of the problem is SEO education, and part of the problem includes financial goals. I wish I had video of myself trying to find, and then pause, multiple video ads at one time. If users are showing low engagement, and yielding low dwell time...

  3. Cross-Device Measurement: Believe the Hype

    Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice. When talking with attendees at mobile marketing conferences and events, I’ve...

  4. Deal With the Big Rocks First

    These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods should be an integral part of any website development effort.

  5. Google Adjusts Standards for Newsworthy Material

    Based on Google News guidelines, there is a very rigid set of standards in place that a website must meet in order to be a part of Google News. Publishers who strive to uphold the basic principles of good journalism will provide a much better user...

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So AdWords traffic can represent the perfect "stress test" for your business fundamentals – but only if you get the AdWords part right to begin with. The steps here are simple, although successful execution generally takes time and thought.

  7. SEO Is No One-Trick Pony

    With PPC, you can obviously buy your way into position to gain traffic for specific keywords, and test them, so that you can determine if these keywords are worthy of being a part of the SEO effort. You can spend a lot of time in this area of...

  8. "Content Performance Marketing" – 3 Steps to Future Success

    Here are five tips for targeting demand as part of a content performance strategy: Having a well-documented, simple step-by-step workflow is a big part of training content creators to be optimizers. Pair that with data on trending topics over time...