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  1. How to Eventually Become a Millionaire Using Your SEO Knowledge

    Link building involves a strategic part, but also requires a lot of manual labor. Finding the right industry where the competition still leaves a lot of gaps in their SEO approach and where margins are high is the only hard part of having your own...

  2. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Yelp hasn't publicly stated if that "compromised" data is part of Trends, but there is already a level of unreliability based on how Yelp uses its own data. Yelp Trends might be a nice celebratory pat on the back for the company in a time of PR...

  3. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Now the Hard Part Following the link takes you right to the story and you can learn a lot in a short period of time. Majestic's Dixon Jones said at the time, that the new Topical Trust Flow would be a huge leap forward not only for SEOs but for...

  4. Marin Adds Google Shopping Campaign Management

    That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced last week. Automate bid strategies based on product-specific revenue targets, optimizing bids in real time.

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    But in aggregate, pages with low dwell time and high bounce rates, for example, may be problematic and certainly worth looking further at as part of your comprehensive content audit. Any of these factors could lead to poor user engagement signals...

  6. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    They do so as part of a feedback loop, oftentimes assessing proposed tweaks to the algorithm before they are rolled out. This time around, we're paying special attention to the additions in Version 5.0 surrounding expertise, authority, and trust...