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Parents

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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    One of our large target groups is parents of young children, so we created a Parenting & Kids Circle. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to ensure...

  2. Google Reveals What New & Expectant Parents Search For

    We've been seeing mobile use grow across the board, but it's particularly pronounced among new parents," Rost, Johnsmeyer, and Mooney wrote. They published their findings this morning on Think Insights with Google in an article, "Diapers to...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    For a recent GDN campaign we wanted to target parents, specifically moms over the age of 30. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend...

  4. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    This data, along with Google’s research and a recent study by the National Retail Federation (NRF) that showed 72 percent of parents shop for their children within 1 week to 1 month before school starts, shows the need for perfect timing in...

  5. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    You should absolutely look into this, as long as your parents are involved and ok with it. Last spring I had the opportunity to speak with a middle school class about how the students could use the skills they were learning today in a career down...