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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan has been with Incisive Media (ClickZ, Search Engine Watch, and ClickZ Live’s parent company) since July 2009. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    While the child will ultimately be the one using it, the parent is the one you need to create content for because they'll be the one purchasing. Creating killer content won't do you any good if it's not something your users actually need.

  3. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Ensure the your website has a way for visitors to find out more information about how to get in touch with someone from the website, whether it's a "contact us" page, an "about us" page, or (in the case of a parent company) a link to a corporate...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...