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  1. Dealing With Onsite Duplicate Content Issues

    Google offers advice here for URLs containing specific parameters. URL parameters like click tracking and certain analytics code can cause issues of duplicate content. The problem of duplicate content arises when there is more than one version of a...

  2. Cross-Device Measurement: Believe the Hype

    Measuring consumer behavior on desktops is relatively easy because of "cookies," pixels, and URL parameters. With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    One of the things Google said happened in the Pigeon update was an improved distance and ranking parameters. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven...

  4. Google Dorking: Feds Warn Against Malicious Cyber Actors

    The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of "Google dorking," or the practice of utilizing a detailed set of search parameters to locate sensitive information...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    SEO deep links, McKenna said, can be tracked like paid channels with URL parameters. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a...

  6. Pre-PPC Strategies For Launching a New Product

    You use Graph Search by entering strings of search parameters into the global Facebook search bar at the top of the page: But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have to already have a...

  7. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively impact conversions, sales, revenue, ROI, etc. An often-overlooked skill of a successful paid search account...