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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively impact conversions, sales, revenue, ROI, etc. An often-overlooked skill of a successful paid search account...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    In that regard, it's also Google's prerogative to rank or not rank sites based on a wide variety of parameters, including guest blogging. As the quality declined and the prevalence of poor quality content through guest blogging increased, it was...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Set Up The Event Tracking Parameters Now populate the event tracking parameters, which should be familiar if you've previously used event tracking in Google Analytics. But what if you have a large and complex site that requires a number of...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    You can do the same on your website by being aware of the paid search query parameters for your display advertising. Lucky for us, Google Analytics advanced segments received an extensive update back in July, and the new features can be used to...