If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app installs, you can't just append a tracking parameter to a URL to track and attribute the app performance across several sources.
You can configure search engine friendly URLs (SEF URLs) by selecting the Custom Structure option and adding the following parameter in the text box. WordPress is fantastic, free, and open source. It can be installed, up and running in a matter of...
But like URL parameter handling, these on-page tags are mere hints for Google. The Google URL parameter team has created a great presentation about these features. If you use GET-variables (behind the question mark in a URL), Google Webmaster Tools...
Takes a simple list as a parameter and returns results based on that. By that, I mean the art of doing SEO stripped down, without tons of tools. In a world that is saturated with SEO software solutions, advanced search commands are the man vs.wild...
By default Letting Googlebot decide is selected, but if you know that the parameter can be safely ignored by Google you can choose that. Details on the differences between sorts, narrows, specifies, translates, paginates, and other can be found in...
Utilize parameter-free static/clean URLs on the site. Bots have long had issues with parameter crawling. While reviewing the pages crawled per day in Google Webmaster Tools, I noticed that out of the gate we had an instant crawl of nearly all site...
Unknown scraping efforts are, in my opinion, more dangerous than incidental on-site content duplication via dynamic parameter usage, session ID usage, on-site copy spinning (e.g.copy variations on location pages, etc.
Parameter Handling Especially applicable to ecommerce stores, Google’s Maile Ohye recently put out some much needed documentation and explanation on exactly how the Parameter Handling Tool works. The parameter handling tool provides a way to tell...
If you’re not using canonical tags, simply enter the key element of the parameter to be ignored and click submit (then get a canonical tag project on your product roadmap so you can ignore this in the future).
For example, if you had a tracking parameter that you use for a particular campaign, then the page is obviously the exact same page as when it’s reached without the tracking parameter. Entering the tracking parameter in here tells Google that they...
URL Tracking Parameter Support For many people, web analytics on a budget means Google Analytics. There are many log file analyzers that help the do-it-yourselfers. However, they merely report the data.
Add {adtype} parameter in your feed: This allows you to differentiate the performance between Product Extensions and Product Listing Ads. Throwing Ad Extensions into that mix will add an extra edge to any PPC account.
The with_twitter_user_id parameter is no longer necessary. From new brand pages to embeddable tweets, the recent changes to the social networking site are major. The new version enhances the way we use Twitter and just may bring users back to the...
You may choose to use a country code top-level domain like site.fr, a generic top-level domain (GTLD) like fr.site.org, a subdirectory with a GTLD like site.com/fr or a URL parameter like site.com? Considering a global expansion in 2012?
The problem arises when different people use different variations of the same parameter. Without it, it's very difficult – if not impossible – to collect accurate campaign data that will allow for analysis and optimization to occur.
Parameter Insertion In this series on advanced PPC optimization techniques for adCenter, we've already covered a variety of ways to improve campaign performance, including negative keywords, bidding by match type, and filling the gaps in matching.
You should always use {matchtype} URL parameter to track click performance by match type. Managing your negative keywords in adCenter is one effective strategy for making the most of your adCenter investment.
There are other ways to accomplish the same thing, via rel canonical meta tags and URL normalization and parameter handling in the Bing and Google webmaster toolsets, respectively. Large, complex websites often face a challenging scenario: getting...
Google has a new search parameter to allow you to search for people that have plus pages (or profiles which seem to be similar, but not searchable). The search parameter is: tbs=prfl:e. Adding that parameter to the end of a Google query (in the...
Google offers a simple URL builder tool to help create campaign tracking strings, but you should either build your own tool or creating one in Excel that allows you to manage the names that are used for each parameter.
