This paradox is a real stumbling block for many webmasters. The Google Paradox That's much less likely today, and the truism "content is king" is now algorithmically enforced. Webmasters need to understand that the game has changed and they no...
Psychologist Barry Schwartz writes about it in "The Paradox of Choice: Why More is Less" where he draws on his research to demonstrate how consumer anxiety is created by too much choice. Google has achieved such success in search – to the point...
The upshot of the tension between recognition and relevance, on search engines, is that a user's need for an objective 'uncolored' view of the world persists, yet is equally tainted by a need for familiarity - and that paradox is directly...
The "Integrating Search Into Other Marketing" panel addressed this paradox. Being the first session of the last day of the conference, and competing head-to-head with the ever-popular session on blogs taking place down the hall, the session drew...
