SEO News

Paradigm Shift

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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    The gradual rise in the number of keywords "(not provided)" signaled an impending paradigm shift in the keyword model market to a content-centric model. Panda and Penguin gave clear signals on the shift to content and relevancy and the removal of...

  2. BrightEdge Shifts Marketers from Keyword to Page Performance

    So what can those marketers do who want to make a transition from the keyword-focused model of success to a new paradigm? While Google was quietly planning its release of fully secure search, BrightEdge had already launched new optimization and...

  3. How to Create Great Content: Start by Creating Content for Yourself

    Put another way, the old inbound marketing paradigm was an active one – the magnet actively (marketing) pulling in iron fillings (visitors). In SEO, we're seeing a transition from link building to link earning – and a similar paradigm can be...

  4. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.

  5. 5 Ways to Improve Social Engagement in Mobile Apps

    It may seem subtle, but it requires a paradigm shift that can radically alter the nature and delivery of the application. Two months ago, we were approved in the app store and are now in open beta (we are accepting users, but aren't promoting so we...

  6. Energy firms face capital adequacy squeeze

    So although the pressure is increasing, it is not the same paradigm shift as for other financial asset classes such as credit or interest rate derivatives. The first major concern, following the proposed shift of OTC derivatives trading onto an...