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  1. Marin Adds Google Shopping Campaign Management

    Marin released a white paper earlier this year on the state of Google Shopping that showed the drastic increase in spend in PLAs over 2013. For more info on Shopping Campaigns management, check out this white paper by Marin on Shopping optimization...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    So consider creating paper content and guides as well to distribute to this group. Now that your head is about to explode with the many examples you've seen of content marketing done well by financial institutes, and with your own ideas for your...

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    For more information on the results, including detailed information on how Google Shopping fared against other Universal Search elements, get the paper here. Since its inception in 2007, universal search results have have morphed to show a...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. Users who clicked on both the search and social ads...

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Here's a paper from The Search Agency on that topic. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience.