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  1. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  2. Demographics and Interests: Coming to a Google Analytics Profile Near You

    First, we need to access the Admin panel to enable the features: How many of you are seeing “age” and “interest” data in your Google Analytics dashboards? If you click on “Interests,” you’re given a message that states your view isn’t configured...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    The panel also discussed why it's more important than ever to optimize the customer experience with mobile in mind. Fleck then went on to show an example of how they looked at some data for one of their clients, where they were able to take...

  4. Why Social Media Listening is Important for Brands

    These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media Meet ROI: The Secrets to Driving Social Commerce panel at SES New York earlier this year. One reason that brands don't listen is because there's an...