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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    Under the View panel, you'll find View Settings. Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders? Google Analytics will now help you discern just that.

  2. Your SEO Competition Isn't Who You Think It Is

    I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate Your Competition panel at ClickZ Live New York earlier this month. The key takeaway: your online competition may not be...

  3. Digital Data Trends – Search, Social, & Content Fusion

    The panel was in agreement that content is the catalyst that should be placed at the center of all digital campaigns. When talking about search, social, local, and mobile data, the panel, moderated by Bill Hunt from Back Azimuth Consulting, talked...

  4. Doodle 4 Google 2014 Contest has Begun

    Every year, Google hosts a panel of guest judges who help select the Doodle 4 Google winners. "If I could invent one thing to make the world a better place. This is the thought occupying many young minds right now.

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    A couple of weeks later at the Video Summit in San Francisco, a keynote panel discussed the question, "Is YouTube's Business Model Broken? Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion acquisition of...

  6. 8 Tips for Building Your Internal Content Marketing Strategy

    Can you host a panel discussion on the same topic and invite some of the conversation's big players to attend and speak? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conferences such as ClickZ Live and Pubcon offer onsite workshops, clinics, boot camps and certification programs in addition to the conference panel session. That is if you're selling digital marketing services in the form of social media, content...