One of the biggest challenges that SEO marketers have faced, before and after Panda/Penguin, has been with content management systems (CMS). With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda...
Yes, I'd forgotten its name, but for most of 2012, I regularly thought to myself, "with what's happening with Panda, what people really need now is that longtail keyword tool developed by that PR company.
In the wake of Panda and Penguin, many webmasters and small business owners have come to realize that great content is an important foundation of an effective online marketing strategy. Google’s Penguin and Panda algorithm updates put an end to the...
Panda, Penguin, and the EMD update did clear some of the clutter. Google, like any other software, evolves and corrects its own bugs and conceptual failures. Google is a complicated “piece” of software that is being updated constantly, with each...
Yes, in the wake of Google's Panda and Penguin updates, you must have amazing original, unique, and well-written content and natural appearing backlink structures. However, in this day of Panda and Penguin and 1-2 changes to Google's algorithm...
Even after all the Panda, Penguin and Freshness updates, it's still amazing to see some agencies providing quotes to clients where the main thrust of the contract is a promise to build x number of backlinks per month.
While we face a multiplex of challenges and opportunity brought by Panda, Penguin and the reduction in keyword data (SSL) provided by Google the fact remains that putting a value on opportunity and managing your search campaigns accordingly is vital.
For example, Adobe saw huge increases in page ranking when Google's Panda and Penguin updates went live. David Lloyd, manager of global SEO for Adobe, likes to think of the software company's search team as curators of customers as they come along...
You can't "get" trust, nor manufacture it, though many try and succeed until a Panda eats them. Even automated article blaster software has to be launched by a.human. What exactly does "trust" mean? Isn't it context specific?
In a post-Panda world, Google revealed websites with better user experience (those that are optimized) perform better in the SERPs. There are free tools online such as fivesectiontest.com and usabilla.com as well as paid online focus groups such as...
In our example, we will use Google’s free keyword tool and use “Google Panda” as our sample keyword: Here is how it looks like when we did our sample “Google Panda” search: Instead, select keywords that have low traffic volume and are more long...
Searchmetrics has been focusing heavily on research on change – It has been releasing lots of data on the effects of Panda and rel=author AB: How has recent Panda and Penguin updates affected SEO and link technology - How has SEOmoz adapted to...
P - PageRank, Panda, Penguin, Paid Links Panda Like Panda, it made us cry and several sites were "accidentally" affected by it, so badly that there's actually a form to fill out if you think you're one of those accidental cases.
But why Chrome, Panda, or Buffy? Panda/Farmer Amit Singhal and Matt Cutts revealed that they used the code name ”Panda” to refer to the update internally. Like Vince, Panda was named after one of the key Google engineers who worked on the update...
Many of the article directories have been lowered in value since the Google Panda updates. What this sometimes means is one article is going to get put into a piece of software to turn it into 10, 20, maybe even 100 more articles.
Google Panda 2.2 is looming to drop sometime soon, and with it, increasing levels of apprehension in the small business community on fears of further collateral damage to organic search traffic. As a speaker at SES Toronto this year, I had the...
Google's Panda algorithm change was all about improving the quality of search results. The Google Panda Update Google made this the "default experience" for signed-in users on Google.com in October and, as a consequence, stopped passing query data...
Sure it will provide added information and nice map alternatives for people doing online research for trips, but with links direct to the airlines essentially Google is doing a Panda on the sites who's business is to act as a middleman with...
The Panda purges over the last couple of months may have cleaned some of these sites out of the search results - or buried them deep enough that they no longer make money from AdSense, and no doubt Google hopes are not worth continuing paying for...
However, I sat on the duplicate content panel at SES New York with Google's Tiffany Oberoi, who is a software engineer working on the search quality team, and she was adamant that Panda was not about duplicate content.
