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Panama Yahoo Ad System

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  1. Yahoo Fine Tuning Panama Tools, Launches Campaign Tune Up and More

    Yahoo has announced some tweaks to the Panama paid search product including campaign tune up tools. For our next tweak, we updated the system so that more of your preferences are remembered. This tweak affects the column-sorting on your Campaign...

  2. Search Marketing in Brazil: Report from SES Latino

    Yahoo's Panama is now up and running in Brazil, and we are all excited with the new capabilities. Forget PayPal, and provide multiple payment systems including creditcards, and boleto (a local bank invoicing system).

  3. Yahoo Europe Beta Testing PPC Quality Score Ranking

    I just received an email letting me know that Yahoo Panama is starting to beta test the Quality Score rankings in Europe. We have begun upgrading advertisers to the new system and will continue to do so in waves to ensure a smooth transition to the...

  4. Yahoo and PayPal Join To Challenge Google Checkout

    s new search marketing platform (Project Panama). Joining with PayPal, Yahoo will offer an express check system that can be seen as a solid challenge to the Google alternative. s new advertising system was designed to launch new features on an...

  5. Yahoo Steps Up Click Fraud Efforts

    John Slade, senior director of product management for Yahoo Search Marketing, had previously split his time between building the Panama platform and managing clickthrough protection issues. Now that Panama is complete, and Davis is taking over...

  6. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Yahoo Panama brings YSM's ranking algorithm for paid ads more in line with Google by considering additional variables such as click-through-rate and landing page quality. Up until the recent "Panama" improvement, YSM ranked sponsored listings based...

  7. The State of Paid Search in the U.K.

    Yahoo Panama Expectations Dixon Jones, an Internet marketing consultant working for Receptional Ltd, left much of the talk of Panama to Firminger, but did note that he had been participating in a beta test of Yahoo's new management interface, and...