Mastering Yahoo PanamaMona Elesseily, internet marketing strategist with Page Zero Media, just published an informative user's guide for Yahoo Panama. Vertical & Specialty Search We've collected all the search marketing news from selected posts to...
Yahoo Upgrades Panama's ToolsThe keyword selector tool is offering suggestions, copying and moving keywords amongst groups, and an improved help section have been added to Panama's features. Vertical & Specialty Search
Yahoo Upgrades Panama's ToolsThe keyword selector tool is offering suggestions, copying and moving keywords amongst groups, and an improved help section have been added to Panama's features. Vertical & Specialty Search
Superpages.com Revises Ad AlgorithmUsing an algorithm that makes it more closely resemble Google's AdWords and Yahoo Search Marketing's Panama platform, Superpages will begin ranking ads based on criteria like relevance and performance, in...
Superpages.com Revises Ad AlgorithmUsing an algorithm that makes it more closely resemble Google's AdWords and Yahoo Search Marketing's Panama platform, Superpages will begin ranking ads based on criteria like relevance and performance, in...
Panama Working Better Than Expected? After Yahoo CEO Terry Semel crowed last week about the success of Panama, a Wall Street analyst now adds to Yahoo's merriment with news of even more success. Vertical & Specialty Search
Early Returns Encouraging for Panama - It's almost like reporting election results early in the evening, says Kevin Newcomb, reporting on early returns from search ad agencies using Yahoo's new ad platform.
Early Returns Encouraging for Panama - It's almost like reporting election results early in the evening, says Kevin Newcomb, reporting on early returns from search ad agencies using Yahoo's new ad platform.
More Early Yahoo Panama ResultsAs more early results roll in, it appears that Yahoo's Panama platform is delivering as promised, improving ad performance for big-brand marketers and quality of results for searchers.
Panama from a Big Agency PerspectiveAvenue A | Razorfish put Yahoo's Panama platform through the paces this month, and has shared some data from 33 search clients. Google Content Will Report Publishers, Allow Separate BiddingThe New York Times...
Panama from a Big Agency PerspectiveAvenue A | Razorfish put Yahoo's Panama platform through the paces this month, and has shared some data from 33 search clients. Google Content Will Report Publishers, Allow Separate BiddingThe New York Times...
Panama Puts Yahoo Back in the Race, Business Week Panama Increasing Click Throughs, Marketing Shift Vertical & Specialty Search We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week...
A Look at Yahoo's Local Ad OptionsPatricia Hursh digs into Yahoo's local search advertising options, post-Panama. Perhaps luckily for the UK crowd, Yahoo's Panama platform has yet to launch there, although it is expected during Q2.
A Look at Yahoo's Local Ad OptionsPatricia Hursh digs into Yahoo's local search advertising options, post-Panama. Yahoo's Local Ad OptionsA look at the finer points of local ad options available in Yahoo's Panama platform.
Yahoo's Local Ad OptionsA look at the finer points of local ad options available in Yahoo's Panama platform. Yahoo Outlines Keys to PPC Success: Test, Test, TestMichael Egan, senior director of content solutions, gives a run-down of the ad testing...
A Look at Yahoo's Local Ad OptionsPatricia Hursh digs into Yahoo's local search advertising options, post-Panama. Vertical & Specialty Search Organic Search More Users to See Personalized Google ResultsGoogle has just increased the prominence of...
Yahoo "Panama" Platform Opens to US Advertisers - An earlier-than-expected launch in October for existing Yahoo advertisers has apparently gone well, since Yahoo today opened up the platform to new U.S.advertisers.
Yahoo's Panama Not Enough? In Eric Enge's debut as a Search Engine Watch contributor, he focuses on some leaders in specialty search, and has commentary from Tim Mayer of Yahoo and Shashi Seth of Google on building custom search tools.
