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Panama Sponsored Search

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  1. Yahoo and PayPal Join To Challenge Google Checkout

    s new search marketing platform (Project Panama). Sponsored Search results will feature a blue shopping cart icon linking to merchants that accept PayPal Express Checkout as a method of payment. Offering the PayPal's shopping cart icon in Yahoo's...

  2. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Up until the recent "Panama" improvement, YSM ranked sponsored listings based on cost-per-click. Yahoo Panama brings YSM's ranking algorithm for paid ads more in line with Google by considering additional variables such as click-through-rate and...

  3. Yahoo's Local Ad Options

    Patricia Hursh tackles the finer points of local ad options available in Yahoo's Panama platform in her ClickZ column today, Yahoo Local Advertising Options, Post-Panama, Part 2. Geotargeted Sponsored Search campaigns for Internet-savvy local...

  4. A Look at Yahoo's Local Ad Options

    In her latest ClickZ column, Patricia Hursh digs into Yahoo's local search advertising options, post-Panama. She explores Local Sponsored Search, Sponsored Search, Local Basic Listings, Local Enhanced Listings, and Local Featured Listings.

  5. Contextual Search Ads: Boon or Bust?

    Why Yahoo's Panama Won't Be Enough, Business Week Never fear: A panel of experts offered insights on this close cousin of sponsored search listings. Scared of contextual search advertising? In regards to the first objective, Steele commented, "We...