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  1. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Better Targeting Options - Microsoft adCenter has more granular and exact targeting options than Yahoo's former search advertising platform, Panama. The graph below, from Efficient Frontier's Q3 2010 report, shows that Return-on-Investment (ROI...

  2. Top News Stories from SES Chicago

    Mastering Yahoo's Panama Targeted Traffic and ROI Web Analytics Web Analytics 2007: Tools Diversify, Vendors Consolidate, ClickZ Experts Plus, a surprising number of the more than 3,000 attendees were also reporting or blogging from the show.

  3. SEMDirector Offers Accountability to Enterprise SEMs

    Yahoo Cites Panama and Partnerships in Quarterly Earnings Report, ClickZ In that same study, between 41 and 48 percent of advertisers expressed concerns with measuring the ROI of their search campaigns, with large enterprises at 47 percent.