That's hardly difficult given that Google AdWords, Bing's adCenter, and Yahoo's Panama have 100 percent coverage in most countries. Anybody can start learning PPC from the Google site, or reading about SEO or other channels on sites like Search...
Yahoo’s Panama system switched to ad lengths similar to Google some time ago – but they’re longer than those on adCenter. All new or modified ads on Panama are required to have an ad title of 25 characters (instead of 40) or less, and a display URL...
AdCenter has a definite tendency to match results against fewer queries than AdWords or other ad networks do – so the keyword development strategy you're using for AdWords or for the old YSM (Panama) isn’t likely to yield the greatest adCenter...
Last week Yahoo announced that the Search Alliance would not be going ahead in Europe in 2011 and that Panama would continue to be the platform for managing PPC ads on Yahoo in the UK and France. In the U.S.this might have seemed important news in...
Put simply, Yahoo Panama advertisers will no longer have to pay for misspellings and can target the long tail of search phrases more effectively. Another piece of good news is that inherent cost inefficiencies within Yahoo Panama's "advanced match...
Better Targeting Options - Microsoft adCenter has more granular and exact targeting options than Yahoo's former search advertising platform, Panama. Today Yahoo! and Microsoft announced that they have completed a major search alliance milestone in...
Now that you don't have to spend all that time fixing those annoying Panama upload sheets there's no excuse for not digging into and really learning Microsoft adCenter. Many people haven't spent a lot of time learning the features and quirks of...
A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for search marketers. Goodbye, Yahoo: 4 Things I'll Miss About Panama by Jeremy Hull
Yahoo's Panama is the only paid search platform that lets you see partner site traffic by domain for your campaigns and opt out on a domain-by-domain basis. If this column is blank, Panama uses the actual keyword -- if you fill something in, it...
If the average revenue per click Yahoo receives under the deal is significantly lower than from Panama, they will suffer financially. The Yahoo-Bing search alliance is gathering momentum. Watching this coverage from the U.K.where Google has close...
Like Yahoo's Panama advancement a few years ago, we'll have to work through the kinks and reconfigure our strategy. Early in the conversation, I found myself frustrated by the change because of the lack of seemingly any outside SEM consultation.
Mona Elesseily, author of Mastering Panama. During the past nine weeks, I've shared nine significant reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those of you who want to join in the chorus, they are: "nine...
Yahoo tried to build something similar when it released Panama. There is a constant battle between efficiency and volume in paid search programs. Early last month, Google released its attempt to help advertisers gain insight into this paradigm from...
Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire populations of Ireland, Norway, and Panama. Is social media a fad or the biggest shift since the Industrial Revolution? Welcome to the Social Media Revolution.
Jul 29, 2009 I guess this means the end of Panama, but I'm curious about consequences on PPC and SEO exploits. It's Official: Microsoft and Yahoo! Finally Strike Search Deal Posted by Nathania Johnson Jul 29, 2009 Don't adjust your screen folks...
Microsoft's adCenter platform is widely considered superior to Yahoo's Panama, and with enough volume could offer a viable alternative to Google AdWords. Once approved, the transition to Bing will take place over the next 3 to 6 months globally...
Mona Elesseily, author of Mastering Panama. Bring a couple of book bags to Search Engine Strategies San Jose 2009 because there will be more than 20 authors of business, marketing, PPC and SEO books and speaking at the conference.
In Yahoo Panama, the quality score also appears in the ad group level and is called "Quality Index. Happy New Year! Hopefully, one of your resolutions is to increase your quality score for your paid search campaigns.
Sue Decker will discuss new display advertising algorithms (which sound suspiciously like Panama Redux). Jim Goldman, who writes Tech Check at CNBC, is live blogging the Yahoo shareholder meeting. The turnout was light and much lower than expected.
Yahoo President Sue Decker defended the deal in a Reuters interview last Friday by saying tests had concluded that Google serving ads into Yahoo wouldn't prevent the expansion of Panama. She's right: weak technology is preventing Panama expansion...
