SEO News

Panama

RSS
  1. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Better Targeting Options - Microsoft adCenter has more granular and exact targeting options than Yahoo's former search advertising platform, Panama. Today Yahoo! and Microsoft announced that they have completed a major search alliance milestone in...

  2. Search Ad Quality Score 101, Part 1

    In Yahoo Panama, the quality score also appears in the ad group level and is called "Quality Index. Happy New Year! Hopefully, one of your resolutions is to increase your quality score for your paid search campaigns.