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  1. Why Settle for Best Practices? Part 2

    Marketers must understand that they can't take SEO for granted when working with an agency. Part 1 of this column raised a variety of questions for readers, and even resulted in a certain degree of finger pointing in the direction of agencies.

  2. Why Settle for Best Practices?

    When teaching your clients to fish for SEO, some clients that would like to manage this tactic underestimate the amount of work or expertise associated with it. Remember, it's OK to teach your clients how to do your job if it's in their best interest.

  3. The Search Bachelor

    I don't think any show has angered me more than "The Bachelor" in the history of television. It's not the fake reality, the women who fall in love in the first hour, or the countless "most shocking" rose ceremonies.