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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    This gives you a fantastic overview of that individual's online "movements" and, as a result, helps you paint a thorough picture of their likes, loves, and passions. Maximizing return on investment is the key to all marketing activity and in...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Connect social media data, transaction data and other information to paint a more vivid picture of each customer to generate new ideas about whom to serve and how to best serve that person. More than 600 senior marketers, 42 speakers, and search...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    When there's nothing else to look at… (Links to "watching paint dry") You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    And that’s where a curated page of their ‘stuff’ can really help you paint the picture. As marketers you will be very aware of the concept of paid, earned, and owned media. It’s the basis of inbound marketing and the currency traded among the globe...

  5. Thinking About a New Site? How to Set Killer (and Realistic) Goals

    The Web developer could paint a picture: There are many steps in a “site migration. If you’re not familiar with the term, a site migration is a project where a new site is being designed and built, and content assets from the old site are carried...

  6. The Quick Guide to Developing Customer Personas

    This is a good article describing the type of story you can paint using Analytics' insights. However, there is less discussion about how to actually go about conducting persona research. In order to develop successful persona profiles, you need to...

  7. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    IBM’s method of counting only the last referral doesn’t paint a clear picture of the sales journey it took for each of those site visitors to land on the site and complete a purchase. In the wake of Black Friday e-commerce reports, more than a few...

  8. Google Paints a Happy Little Bob Ross Birthday Doodle

    “The Joy of Painting” TV show host Bob Ross is celebrated on Google’s homepage today with a Google Doodle paying tribute to the artist known for teaching PBS viewers to paint landscapes, including mountains surrounded by happy little clouds and...

  9. Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

    Two reports out just ahead of Facebook’s Q3 2012 earnings call paint a picture of plummeting CPCs for ads on the social network. The average cost per click for Facebook ads in Canada and the US has fallen back to 2010 levels, according to TBG Digital.