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  1. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes...

  3. SEO vs. SEM Timelines: A Medical Analogy

    SEM = Pain Meds The pain is unbearable and you need relief. The doctor will most likely prescribe you some sort of pain meds or even give you a shot. Imagine paid advertising as those meds providing relief when you're taking them, but when you stop...

  4. Dorothy Hodgkin Google Doodle Celebrates Biochemist

    Hodgkin began suffering pain in her hands at age 24, and was diagnosed with rheumatoid arthritis. A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkin. The special logo features an X-ray crystallography of 3-D...