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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. This platform aids in purchasing audiences at scale across digital media for...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied upon for the better part of 100 years. So what exists today is a massive platform for self-expression and sharing of...

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    Zemanta is traditionally used to get "natural looking" links from a range of unique domains, but the content discovery platform can also be an effective distribution channel. The same goes for YouTube and other video and content submission services.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Australian small businesses inch towards social media – Econsultancy78 percent of (200) small businesses say they plan...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. As Cohan explained, they have names like Jim Boykin and Kris Jones in the presentation rooms, their booths on the Expo Floor, and a...

  6. FTC Tightens Online Disclosure Requirements

    If an ad is viewable on a particular device or platform, any necessary disclosures should be sufficient to prevent the ad from being misleading when viewed on that device or platform. Now, if you're posting anything on a social media platform, that...

  7. The Search Agency Launches Local Search Campaign Management Platform

    ElementsLocal, provider of a platform for franchisors to extend online marketing services to franchisees, says that AdMax Local will let the company effectively add local search to the mix. Introduced today, AdMax Local is a fully automated...

  8. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Cross-link and cross promote each piece of content using the target keyword in anchor text on each platform and distribution network. If you really want to get fancy, include the number of inbound links to the content (it’s easy to get this from...