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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.

  2. SEO Website Audits: Everything You Need to Know Part II

    These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example csv documentation from Screaming Frog showing you where your (insert issue) pages are located – as indicated by URL...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free retail traffic on Google search (Google Product Search). Although Google's headquarters are in Silicon Valley, the company has consistently made major...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting. It would have been easier to try and increase bids or dump a ton of new keywords into the account in...

  5. What is SEM? Depends on Who You Ask

    I train thousands of businesses a year, and most of them think of search engine marketing as organically getting traffic from search engines. SEM encompasses all of the various ways site owners can use search engines to attract more traffic to...

  6. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    These custom reports give you additional insights as to how traffic is being driven to your website. You can also attach UTM parameters to track traffic in Google Analytics. For example, you may use Social Sprout, a paid management platform and...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Measure the organic traffic your content is getting from search engines. Track the traffic from organic search all the way through to conversions and revenue on your site. Before Facebook, Twitter, or Pinterest, Google was already amplifying...

  8. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    You can still get keyword data in Google Webmaster Tools, by clicking on Search Traffic > Search Queries, and yes, it does include search data from encrypted searches. While Bing doesn't send a significant portion of traffic for a site will looking...