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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including demand generation, and driving more direct traffic to the site. If you can secure a paid search or display advertising...

  2. Last-Minute SEO - Here Come the Holidays!

    Paid has been typically any method other than organic that you paid for to bring your site traffic. These paid ads can be very beneficial in terms of relevant traffic and branding. Also don’t forget about Bing - while traffic can be lower simply...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.

  4. SEO Website Audits: Everything You Need to Know Part II

    These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example csv documentation from Screaming Frog showing you where your (insert issue) pages are located – as indicated by URL...

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting. It would have been easier to try and increase bids or dump a ton of new keywords into the account in...

  6. What is SEM? Depends on Who You Ask

    I train thousands of businesses a year, and most of them think of search engine marketing as organically getting traffic from search engines. SEM encompasses all of the various ways site owners can use search engines to attract more traffic to...

  7. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    These custom reports give you additional insights as to how traffic is being driven to your website. You can also attach UTM parameters to track traffic in Google Analytics. For example, you may use Social Sprout, a paid management platform and...