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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Few things in paid search are more tragic than spending considerable time and money optimizing high-traffic terms only to lose your prospects just before the sale. While many advertisers focus heavily on initial keyword expansion and ad copy...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Mobile SEO and app store optimization. How to diagnose and fix SEO issues that could cost you traffic and money.

  3. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  6. 11 Must-Measure KPIs for Content Marketing Success

    However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. They cite concepts like social sharing figures and overall traffic, but rarely quote serious...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to insights related to organic search engine traffic.

  9. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Look at your non-Google search engine referral traffic. It also means that there is a high bounce rate for a page, aside from doing some landing page optimization, you can't make any adjustments since you not know precisely what the user was...