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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free retail traffic on Google search (Google Product Search). Google creates ads for search using information about your products communicated through the Google...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Few things in paid search are more tragic than spending considerable time and money optimizing high-traffic terms only to lose your prospects just before the sale. For the advertiser, that means a better click-through rate (CTR), more site traffic...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to diagnose and fix SEO issues that could cost you traffic and money. How to leverage paid social to augment paid search efforts. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to...

  4. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    During the first week of February, Yahoo traffic appears to rebound as a result of referrers, now stripped of search queries, being passed again,” RKG stated in its report. Facebook reigned as the dominant referrer of that traffic at 54 percent in...