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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review goal flow reports for both paid search traffic and organic search traffic Review the frequency of both paid search traffic and organic search traffic Review the ratio of new versus returning users of both paid search traffic and organic...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it needs to convert. There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista...

  3. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  4. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  5. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Determine the value of your traffic by both channel and keyword. Showing up in the paid and organic search results communicates to the potential customer that you are relevant. Being a brand-new website requires you to promote your brand - and paid...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including demand generation, and driving more direct traffic to the site. If you can secure a paid search or display advertising...

  7. Last-Minute SEO - Here Come the Holidays!

    Paid has been typically any method other than organic that you paid for to bring your site traffic. These paid ads can be very beneficial in terms of relevant traffic and branding. Also don’t forget about Bing - while traffic can be lower simply...

  8. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more. That's why Groupon started looking at referrals they thought might be...

  9. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...