If that link was not about actual traffic, branding or exposure.good chance it's going to fit the description. All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion...
Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. New connected devices are rolling out every day and the implications to paid search marketing are more critical than ever.
Graph Search Passing Keyword Data: Based on that last bullet, some of you might be thinking more about the Bing fallback results and its impact on organic search traffic. A few days before my SES NY presentation, I was double checking how Facebook...
To that end, SEM managers tend to have more experience working in bidded marketplaces than SEO managers, since they typically get their traffic "for free. Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM...
Get Inside Your Customer's Head: Leveraging Big Data: While most marketers today are well-versed in the metrics of their online marketing channels, far fewer are leveraging their "big data" across all digital marketing channels for cross...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
The reason you do this is to avoid losing any data (i.e.once you inadvertently exclude traffic from a GA profile, it's gone forever). That said, you can look at really interesting stats (e.g.traffic by mobile device, operating system).
But if you rely on search engines to drive affiliate traffic, you will be hurt by it. Businesses that depend on affiliates to drive traffic and sales will need to first find a new network to manage their accounts and then notify affiliates of the...
The traffic was free, which was great, but you had almost no control over the outcome in terms of where Google showed your products. You can get pretty cheap traffic from this program that's really qualified, moreso than almost any other sales...
Look at the overall mobile traffic on the website from all sources. Compare to paid search to understand how it is similar or dissimilar. Dig into paid search settings by reviewing past mobile CPCs and adjusting enhanced campaign percentage to...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
Shodan: The scariest search engine on the Internet – CNNMoneyNothing connected to the Internet is off limits to Shodan, which collects information on servers, webcams, iPhones, routers, traffic lights, control systems, security cameras and much more.
Keyword Planner: This new tool is a combination of the keyword research tool and traffic estimator. It features a new integrated workflow, so users can find new keywords and get traffic estimates at the same time.
Try reducing your spend on branded paid search, and determine if there is a difference between your traffic and conversions. Create links on your category pages to deep pages with popular terms that you’ve gotten from your site search or referral...
So, advertisers were paying a high premium to gain access to AdWords' heartier search traffic and CTRs. This brings up a number of interesting questions for paid search marketers. Are paid search auctions as competitive on YBN as on AdWords?
They generate passive traffic and top of the funnel leads. A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's...
Organic search is the indisputable leader in driving traffic that will convert to a website. As Besmertnik explains, even if you removed every hint of organic search traffic, you’d still get some level of search traffic.
Projecting the increase in organic, non-brand traffic year over year? There are so many stats to look at: traffic increases, conversions, increased rankings. Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
Social media can be a powerful medium that can add value to your business by increasing brand awareness, attracting more traffic to your website, refining insights about your target market, understanding your customer’s needs, identifying and...
Run search query reports regularly (ideally, every two weeks) to ensure no irrelevant traffic is getting to branded or non-branded campaigns: In this case, it appears to stem from keywords being mapped to seemingly less relevant traffic.
