SEO News

Paid Search Success Meta Keywords Tag

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  1. Search Week in Review for Feb. 19, 2011

    When would someone use "noindex, follow" in a robots meta tag? Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Bing and Yahoo will allow advertisers to use trademarked terms in their PPC keywords...

  2. Why Settle for Best Practices? Part 2

    How often do you use the targeted keywords in content, and how are they used in meta data? Consistency between keywords used in meta data and on-page copy is key. Best practices tell you that you should have a unique tag for every page, but without...

  3. Link Building, Circa 2008

    At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.

  4. Search Engines And Legal Issues

    Meta Tag Lawsuits The link above will take you to a page within Search Engine Watch that summarizes major lawsuits and court cases involving meta tags. Touches very briefly on the fact that major meta search sites tend to get agreements for the...

  5. How Inktomi Works

    A ranking boost is also given to pages that contain the search terms in their meta tags, either the meta keywords tag, the meta description tag, or both. The Meta Tags Revisited article looks more closely at how Inktomi processes the meta keywords...